Economía de la empresa

Bibliografía

 

The Global Logic of Strategic Alliance
Kenichi Ohmae
Harvard Business Review
Marzo-Abril 1989

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Colaborate with Your Competitors -and Win
Gary Hamel, Yves L. Doz, y C.K. Prahalad
Harvard Business Review
Enero-Febrero 1989

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Collaborative Advantage
The Art of Alliances
Rosabeth Moss Kanter
Harvard Business Review
Julio-Agosto 1994

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Is Your Strategic Alliance
Really a Sale?
Joel Bleeke and David Ernst
Harvard Business Review
Enero-Febrero 1995

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