|
 Las cookies de Doubleclick
Fuente: (http://www.doubleclick.com)
Your cookie's marketing score
reflects your recent Web surfing on U.S. DoubleClick client sites.
This information includes recent search terms you may have entered
in a participating search engine, such as "auto" or
"minivan" and the general types of sites you've visited,
such as "automotive" or "sports." This information
also may include similar categories of ads on which you've clicked,
if they're ads served by DoubleClick on sites that have appropriate
disclosures.
For example, if you've searched
on the words "minivan" or "new cars" and
you've visited several auto manufacturers or automotive information
sites, your cookie may have a higher marketing score in the "automotive"
category. A minivan manufacturer may want to send ads to people
who have recently searched on "minivan", and so DoubleClick
will create a list of the cookies who have a high automotive
score or who have searched on the word "minivan" recently,
and will agree to send that manufacturer's ad to those cookies.
That is why you may see that ad the next time you log on to the
Internet. That marketing score is not combined with your name
and address, but does reflect your browser's recent activities
online.
For example, a unique cookie
has, in the past 10 days, searched on women's fashion sites,
floral sites, home/gift sites, and even more bridal sites, and
has searched the words "weddings" and "bridal
registry." The DoubleClick marketing score database may
reflect the following:
|
COOKIE |
Sports |
Autos |
Wedding |
Fashion |
Business |
Technology |
|
123 |
0 |
0 |
19 |
10 |
0 |
0 |
The fact that this computer's
browser has been searching these categories may indicate that
this Internet user is planning a wedding. Many companies wish
to advertise to people during the specific time that they are
planning a wedding. This means that this Internet user may see
more ads for gifts, vacations, and home furnishings than other
Internet users during the same time period or even when visiting
the same websites.
The fact that this cookie has
visited bridal sites may also infer that the computer's user
is female, although DoubleClick does not know the user's gender.
DoubleClick does, however, use statistical modeling to determine
the likelihood that a user may be a member of a demographic group,
because certain advertisements may be targeted to certain demographic
groups, just as certain magazine or newspaper ads are. |
En
el Marketing, un papel importante es el desempeñado por
las cookies. Una cookie no es más que un fichero de texto
que algunos servidores piden a nuestro navegador que escriba
en nuestro disco duro, con información acerca de lo que
hemos estado haciendo por sus páginas.
Busque cookies en su
ordenador
Web
seleccionada: Podemos encontrar información sobre
las cookies en Criptonomicon (
